Explore the latest articles from PrometAI. Our blog covers essential topics for modern entrepreneurs, including AI software guides, business planning methodologies, and industry analysis to support your company's growth.
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Branding vs Marketing: What’s the Difference? (Why You Need Both)
Confused by branding vs marketing? Learn the critical differences, real-world examples, and why successful startups need both to scale revenue and loyalty.
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How to Conduct Market Research for a Winning Business Plan
Market Research
When starting a business, having a clear plan is one of the most important steps. A business plan is your roadmap, showing where you want to go and how you’ll get there. But before you write your plan, there’s something you need to do first—market research.
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Marketing Strategy vs Marketing Plan: Which Drives Your Business Plan?
Marketing Strategy vs Marketing Plan
Every business needs a solid business plan to achieve success. However, understanding the differences between a marketing strategy and a marketing plan within that business plan is crucial.
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Target Market vs. Target Audience: What’s the Difference?
Marketing
Many entrepreneurs and marketers often conflate two crucial concepts: target market and target audience. While these terms are closely related, they serve different strategic purposes.